What's Inside?
This section contains useful and insightful pages for the Sales Engineering community. Please send us your Feedback for additional topics that would be of interest to you.
Note that White Papers, Case Studies, and the SEplanit Demo will request a valid email address to which a link will be sent
Be sure to check out our one-of-a-kind blog for the sales engineering community
Complementary Pre-Sales Resources
Pre-Sales Books
Sun Tzu's The Art of War Plus The Art of Sales: Strategy for Salespeople (Sun Tzu's the Art of War Plus)
, by Gary Gagliardi
Strategy for Sales Managers: Sun Tzu's The Art of War Plus Book Series (Sun Tzu's the Art of War)
, by Gary Gagliardi
Making the Technical Sale (Miscellaneous)
, by Rick Greenwald and Jim Milbery
Mastering Technical Sales: The Sales Engineer's Handbook
, by John Care and Aron Bohlig
Sales Methodologies and Sales Approaches Books
Solution Selling: Creating Buyers in Difficult Selling Markets
, by Michael T. Bosworth
Power Base Selling: Secrets of an Ivy League Street Fighter
, by Jim Holden
Credibility: How Leaders Gain and Lose It, Why People Demand It, Revised Edition
, by James M. Kouzes and Barry Z. Posner
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
, by Robert B. Miller and Stephen E. Heiman
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
, by Geoffrey Moore
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
, by Rick Page
You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling
, by David H. Sandler
Sales Best Practices and Measurement Websites
Useful Websites
